Target the best anchor text through link building

It is not only important to drive ample amount of traffic, but with a good conversion rate as well. While search volume data aids a person to choose the best keywords for link building campaigns, it won't be resourceful in the long term. To increase the conversion rates & to obtain a higher ROI on your link building efforts, target anchor- text phrases instead of just search volumes. By focussing on keywords with above average conversion rates you ensure that the conversion rate is higher.

Below are some of the points to be considered while looking for high conversion anchor-text phrases:

1. Access Google Analytics' organic keyword report- As you create the URL, make sure to add "&limit=50000" at the end and target only the organic traffic and press enter. Instead of exporting just 500, try to export up to 50,000 keywords and download as CSV. If the download is in CSV for Excel, you won't get all the 50,000 results.
2. Eliminate insignificant keywords- Get rid of all the data which is irrelevant. (site conversion rate in the ecommerce overview) (1/.0125), use this to ascertain the minimum number of visits a keyword should have and take the reciprocal conversion rate. The result will give the minimum number of visits which converted for that particular keyword.
3. Do away with inadequately converting keywords- All the keywords that are below the average conversion rate should be removed. Focus your efforts on high value keywords.
4. Acquire Ranking Data- Try running your keywords on a good rank checker like SEObook. Also avoid running multiple ranking reports to avoid getting your IP banned.
5. Obtain Search Volumes and Difficulty Scores-The remaining keywords can be tested in the SEOmoz Keyword Difficulty Tool. Then paste (paste special: text only) in the follow-on data next to the suitable keywords.
6. Direct your Link Building Efforts- Put the best ranking keywords on your list of anchors for use in link building.

The importance of link building is paramount, but those efforts will go waste if one does not incorporate proper anchor text. Web Analytics is the tool which will help you identify the best anchor and there are numerous seo case studies to vindicate this